Sleep Coach

Scope of Work

Problem Discovery & Market Research –Identified gaps in existing sleep tracking solutions and the need for a personalized sleep coaching system. Conducted competitive benchmarking against Fitbit, Apple Health, and other wellness platforms
Product Strategy & Vision – Defined the Sleep Coach roadmap, aligning it with Samsung Health’s broader health & wellness objectives. Advocated for AI-driven personalized sleep recommendations as a differentiator in the market.
User-Centric Feature Development –Collaborated with UX and engineering teams to build an intuitive, data-driven coaching system. Ensured seamless integration with Samsung wearables for real-time sleep tracking.
Cross-Functional Collaboration – Worked with data scientists to develop an AI-based sleep categorization model, clinical experts and sleep researchers to validate sleep scoring methodologies.
GTM & User Adoption – Developed onboarding flows and in-app tutorials to enhance feature discoverability. Defined KPIs for user engagement, such as sleep score improvements and feature retention rates
Post-Launch Optimization & Growth – Led A/B testing for sleep guidance effectiveness, improving adoption and retention.

Personalized Health Insights – Enabled users to receive tailored sleep coaching based on their habits, improving sleep hygiene and well-being.
User Engagement & Adoption– Boosted daily/weekly active users (DAU/WAU) engaging with sleep insights and coaching. Users consistently returning to track their sleep and follow recommendations. Adoption of AI-driven sleep coaching tailored to user sleep patterns.
Health & Wellness Impact – Measurable improvement in user sleep scores, bedtime consistency, and sleep duration. Increased adoption of healthier sleep routines based on actionable recommendations. Users reporting fewer wake-ups and better sleep quality. Improved Sleep Quality & Duration, Increased Productivity & Cognitive Performance, Better Physical Health, Reduced Stress & Improved Mental Health, Increased Awareness of Sleep Habits, Long-Term Health Benefits.
Market Differentiation – Enhanced Samsung smartwatch integration, driving ecosystem stickiness. Enhanced Samsung Health’s ecosystem with a unique, AI-driven sleep coaching feature.